On 9 July 2026, scoreconnect presented a new player retention framework for the sports betting sector. The company will replace legacy CRM workflows with AI-driven real-time messaging and integrated match content.
Established in 2024, the firm addresses rising user acquisition costs and churn rates. CEO Antonio Ruggeri explained that operators must combine relationship management, live scores, and wagering functions into a single interface. The company notes that fans engage with team updates and match schedules before considering bets, requiring platforms to align promotional cycles with daily viewing habits.
Timing and Predictive Engagement
The model shifts focus from historical data analysis to immediate behavioural triggers. Ruggeri stated that campaigns based on past activity lose relevance before delivery. Tracking current interests, such as specific leagues or live match events, allows operators to send targeted updates while attention peaks.
Daily messaging applications will serve as the primary channel for these interactions, according to the interview with iGamingFuture.