TikTok PWA Gambling Campaign Delivers €3.53 FTD Cost

A recent PWA gambling campaign launched through TikTok has reported positive results, with the best-performing ad account recording 49 first-time deposits at a cost of €3.53. The test phase generated a net profit of $400 to $500 on a limited budget.

Creative Alignment and Technical Setup

Campaign materials required manual comment threads on pre-landing pages, including realistic negative reviews paired with developer responses. Creative assets and landing pages were aligned to highlight identical bonuses and game mechanics, ensuring a consistent user experience. TikTok’s rejection of app store simulation made cloaking mandatory. Internal platform filters were disabled in favor of a third-party cloaking service, with whitelisting directed to a 404 page. Fresh domains with complete macro tracking hosted the cloaked links. Up to three or four ad accounts shared a single domain when rejection rates remained low.

Performance Metrics and Scaling Strategy

Secondary ad accounts recorded first deposit costs of €5.60 and €11, with all campaigns remaining profitable. The TikTok setup demonstrated a higher return on investment than Facebook despite frequent account suspensions. Agency accounts and automated funding on isolated farm profiles were implemented to manage bans. The campaign now targets expansion across additional ad accounts. Campaign data originates from AffMoment iGaming.