Sporting Risk has updated its Promotional Markets suite with the launch of a new SureSub module. The sports analytics provider introduced the feature to extend its predictive model capabilities for betting operators.
Suite Expansion Details
The company specialises in predictive models that generate pricing data and betting content. The new module integrates directly into the existing Promotional Markets framework. Operators can now access a wider range of promotional configurations through the updated system. Sporting Risk describes the SureSub tool as the most comprehensive offering currently available in the sector. The feature allows partners to manage campaign parameters with additional flexibility.The update continues the company’s development cycle for its analytics platform. Previous releases focused on core pricing algorithms and content delivery systems.