Ahead of the iGB London conference, Robin Harrison of Worldgaming and Alexandra Kavelich of SOFTSWISS discussed current iGaming market developments. The conversation covered geographical expansion, technological adaptation, and regulatory changes shaping operator strategies.
Geographical and Operational Shifts
The industry growth focus is moving away from established US and European territories toward Latin America and Africa. Harrison noted that African markets present significant potential despite operational challenges. This regional transition may alter the ranking of leading operators, with companies such as Superbet and Kaizen Gaming/Betano showing strong performance in new territories. Their potential expansion back into European markets remains uncertain due to increasing regulatory requirements and higher taxation.Kavelich emphasized that market entry speed is no longer the primary competitive factor. Operators now prioritize technology infrastructure, regulatory compliance, and scalable service quality. Long-term growth depends on transparent operations and stable partnerships rather than rapid expansion.
SOFTSWISS addresses this shift through its annual iGaming Trends report series, which tracks post-entry market readiness and strategic planning.
The discussion also addressed the increased availability of market data for industry leaders. Both experts indicated that current trends require businesses to filter relevant signals from routine market noise. The analysis was based on a joint interview conducted in preparation for the upcoming iGB London conference.