Yaroslava Romaniv, Head of Marketing and PR at GR8_TECH, announced the Bet It Drives program on July 13, 2026, during the iGB L!VE London 2026 conference. The initiative focuses on fostering direct industry dialogue rather than operating as a traditional corporate marketing campaign.
Program Overview and Strategic Focus
The project was designed to prioritize open communication within the gaming and betting sectors. Romaniv stated that the program was built to function as an ongoing industry conversation instead of a standard brand promotion. This approach shifts the focus from one-way messaging to collaborative engagement with developers, operators, and market participants.
The announcement coincided with GR8_TECH’s participation in iGB L!VE London 2026, a major gathering for the interactive gaming and sports betting industry. The event provided a platform for the company to outline its current marketing strategy and share development priorities with industry representatives. The details were provided by the company's marketing division on July 13, 2026.