The European Gaming and Betting Association released its 2025 Annual Activity Report, documenting a 34 percent year-on-year increase in combined online gross gaming revenue to €18bn. The publication covers the full calendar year and aggregates data from nine operator members representing approximately 30 percent of regulated European online gross gaming revenue.
Revenue and License Expansion
Member companies collectively held 401 online gaming licenses across 22 jurisdictions by year-end, marking a 25 percent rise from late 2024. These operators processed €275.3bn in total wagers, a 28 percent annual growth. Casino segments contributed 48 percent of gross gaming revenue, while sports betting accounted for 46 percent. Poker generated 3 percent, with bingo, virtual betting, esports, and event categories comprising the remaining 3 percent. Within sports wagering, pre-match bets represented 63 percent of segment revenue.Financial Metrics and Regulatory Standards
Player winnings increased 27 percent to €257.3bn, while the return to player rate decreased from 93.7 percent to 93.4 percent. The adjustment supported a collective operating margin rise from 6.3 percent to 6.6 percent. The accompanying 2025 Sustainability Report introduced tax contribution metrics for the first time. Regulatory developments included the approval of the European standard on markers of harm for online gambling, originally proposed by the association in 2022, alongside a Responsible Influencer Marketing Pledge established with the European Advertising Standards Alliance.The association expanded its full operator membership to nine companies with Tipico joining Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, and Super Technologies. Yaspa was added as an associate member, and the secretariat hired three specialists for policy, regulatory affairs, and EU engagement. Secretary General Maarten Haijer stated: "It was a landmark year for EGBA in several respects: the most impactful European Safer Gambling Week yet, the approval of the first European standard on markers of harm, new standards on influencer marketing, and continued progress under our AML Guidelines."
Finland recently transitioned to a multi-licensed market structure, a regulatory model the association has advocated for regarding consumer protection and illegal market reduction.